Who I Serve at Events by Magnolia
When I started Events by Magnolia last year, I wasn’t quite sure how to build a brand or how to set myself apart in an industry with so many talented coordinators. There were moments I wondered, why would someone choose me?
What I didn’t expect was how clearly that first season would answer the question for me.
Every single booking I took on was a direct reflection of my style, my energy, and the way I approach planning. Without forcing it or trying to be anything I wasn’t, the clients I worked with naturally aligned with what I value and what I bring to the table.
That realization came full circle a couple of nights ago during an inquiry call with a now officially booked — yay! — client. They shared that reading through my reviews felt like hearing the same story told again and again. Each one reflected the experience they were hoping for, and together they captured exactly what Events by Magnolia has become.
Those reviews tell the story of what I’ve built so far and the kind of clients I’m so grateful to continue working with. I can’t fully put into words how thankful I am for every couple I worked with last year. My first season is something I’ll never forget, and it means more to me than I can say.
The Clients I Love Working With
The clients I love working with are thoughtful, intentional, and deeply connected to the reason they’re celebrating in the first place. They don’t just want a beautiful event, they want one that feels like an honest reflection of who they are and the story they’re telling.
They’re the kind of people who value meaning just as much as aesthetics. They notice the details, but they don’t want to be consumed by them. They want to feel supported, understood, and confident that their day is being handled with care.
They’re often:
Engaged couples planning weddings that feel personal, warm, and true to them
Professionals or families hosting milestone celebrations that prioritize experience and connection
Busy people who want to be present and enjoy the process without feeling overwhelmed
They care just as much about how their event feels as how it looks, and even more about what it represents. For them, their wedding or celebration isn’t about following a formula; it’s about telling their story. Their love, their people, their moments, all thoughtfully woven together so the day feels intentional, personal, and unmistakably theirs.
What Matters Most to Them
The clients I work best with value:
Thoughtful design over fleeting trends
Quality, care, and attention to detail
Clear communication and calm leadership
A planning experience that feels organized, enjoyable, and reassuring
They don’t want to micromanage or second-guess every decision. Instead, they want to trust that someone is thinking ahead, anticipating needs, and handling the details with grace.
Why Events by Magnolia
I started Events by Magnolia because I believe planning an event should feel just as meaningful as the day itself.
For me, it’s never just about schedules, layouts, or checklists, it’s about truly understanding the people behind the celebration. I take the time to listen, to learn what matters most to you, and to make sure those pieces are reflected throughout your day in ways that feel natural and intentional.
My approach is calm, thoughtful, and highly personal. I step in so you can step back, trusting that the details are being handled, the timeline is flowing, and your vision is being protected.
At the end of the day, my goal is simple: to create an experience that feels effortless for you, meaningful for your guests, and true to who you are.
A Good Fit
At the heart of it all, I love working with clients who want their wedding or event to feel like them. Not a trend, not a template, but a true reflection of their story, their love, and the people who matter most.
If you value intention, thoughtful design, and a planning process that feels supportive from start to finish, I’d love to be a part of your day. My goal is always to make the experience feel calm, personal, and genuinely joyful, so you can be fully present for the moments that matter.
If that resonates with you, I’d love to connect and hear more about what you’re dreaming up.
Let’s create something that feels like you.
xo, Maggie
